The Six Immutable Laws of Mobile Business
Wiley-Blackwell (Hersteller)
978-0-470-53021-4 (ISBN)
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The book highlights Japan's incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today's and tomorrow's mobile Internet. This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com
Philip Sugai, DSc, MBA, is the Director of the Mobile Consumer Lab and Professor of Marketing at the Graduate School of International Management at the International University of Japan. He is an advisor to a number of companies in Japan and overseas on the strategic implications of wireless technologies on consumer behavior. Marco Koeder, MS, is Executive Director of CyberMedia K.K., a leading digital media agency in Japan. He is also a mobile evangelist and strategic advisor to global players in the online and media industries. Ludovico Ciferri, MA, is Research Manager at Istituto Superiore Mario Boella, where he is in charge of the Japan and Australasia regions. He is a researcher at Mobile Internet Capital, Inc. and teaches mobile business strategy at the International University of Japan's Graduate School of International Management.
FOREWORD. PREFACE. ACKNOWLEDGMENTS. INTRODUCTION. CHATPER 1 Immutable Law No.1: Value Over Culture. CHAPTER 2 Immutable Law No. 2: The Law of the Ecosystem. CHAPTER 3 Immutable Law No. 3: Mobility Empowers. CHAPTER 4 Immutable Law No. 4: The Value of Time Zones. CHAPTER 5 Immutable Law No. 5: Mobile-Specific Business Models Are Essential. CHAPTER 6 Immutable Law No. 6: The Future Is Simplexity. CHAPTER 7 Parting Thoughts. BIBLIOGRAPHY. INDEX.
Erscheint lt. Verlag | 16.12.2009 |
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Verlagsort | Hoboken |
Sprache | englisch |
Themenwelt | Technik ► Elektrotechnik / Energietechnik |
Technik ► Nachrichtentechnik | |
Wirtschaft ► Betriebswirtschaft / Management | |
ISBN-10 | 0-470-53021-9 / 0470530219 |
ISBN-13 | 978-0-470-53021-4 / 9780470530214 |
Zustand | Neuware |
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