The Promotion and Distribution of U.S. Latino Films
Seiten
2011
|
New edition
Peter Lang Publishing Inc (Verlag)
978-1-4331-1327-7 (ISBN)
Peter Lang Publishing Inc (Verlag)
978-1-4331-1327-7 (ISBN)
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Documents the barriers to success encountered by US Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films' worth as commodities. This book examines and illuminates the history of US Latino films.
This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films’ worth as commodities. Over time, more studio and studio specialty divisions have acquired and circulated them; but many film distributors still do not understand the nuances of the U.S. Latino market and how to promote these films. The book includes interviews with marketers, publicists, and producers, and secondary research material from trade publications, newspaper articles, and websites, centering on marketing strategies, release dates, and box office figures. One of the first academic works to analyze the concurrent social and industrial factors within the U.S. Latino community and the larger Hollywood marketplace, this book examines and illuminates the history of U.S. Latino films.
This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films’ worth as commodities. Over time, more studio and studio specialty divisions have acquired and circulated them; but many film distributors still do not understand the nuances of the U.S. Latino market and how to promote these films. The book includes interviews with marketers, publicists, and producers, and secondary research material from trade publications, newspaper articles, and websites, centering on marketing strategies, release dates, and box office figures. One of the first academic works to analyze the concurrent social and industrial factors within the U.S. Latino community and the larger Hollywood marketplace, this book examines and illuminates the history of U.S. Latino films.
Henry Puente is Assistant Professor of Communications at California State University, Fullerton. He has extensive entertainment industry experience and is a former film distribution executive.
Reihe/Serie | Intersections in Communications and Culture ; 28 |
---|---|
Intersections in Communications and Culture ; 28 | Intersections in Communications and Culture ; 28 |
Verlagsort | New York |
Sprache | englisch |
Maße | 160 x 230 mm |
Gewicht | 340 g |
Themenwelt | Kunst / Musik / Theater ► Film / TV |
Kunst / Musik / Theater ► Theater / Ballett | |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Technik ► Nachrichtentechnik | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Schlagworte | U.S. Latino films, U.S. Latino Market, U.S. Latino Community, Film Studies, Latino Studies |
ISBN-10 | 1-4331-1327-9 / 1433113279 |
ISBN-13 | 978-1-4331-1327-7 / 9781433113277 |
Zustand | Neuware |
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