Serious Creativity

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com

1: About the Author
2: Introduction
1: THE NEED FOR CREATIVE THINKING


2: Take-away Value 15
3: The Theoretical Need for Creativity
4: The Practical Need for Creativity
5: Information and Creativity
6: Misperceptions About Creativity
7: Sources of Creativity
8: Lateral Thinking
9: Perception and Processing
10: Design and Analysis
11: The Uses of Creative Thinking


2: LATERAL THINKING TOOLS AND TECHNIQUES


12: The Six Thinking Hats
13: The Creative Pause
14: Focus
15: Challenge
16: Alternatives
17: The Concept Fan
18: Concepts
19: Provocation
20: Movement
21: Setting Up Provocations
22: The Random Input
23: Sensitizing Techniques
24: Application of the Lateral Thinking
25: Techniques
26: Harvesting
27: The Treatment of Ideas
28: Formal Output
29: Group or Individual


3: THE APPLICATION OF CREATIVE THINKING


30: Application
31: Everyday Creativity/Specific Creativity
32: The Creative Hit List
33: Introduction of Creativity
34: Responsibility
35: Structures and Programmes
36: Training
37: Formats
38: Evaluation
39: Summary


4: Appendices


1: The Lateral Thinking Techniques
2: Notes on the Use of the Lateral Thinking Techniques
3: Harvesting Checklist
4: Treatment of Ideas Checklist


40: Index