Franchising and Licensing
Amacom (Verlag)
978-0-8144-1556-6 (ISBN)
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Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to:
Raise capital, structure agreements, and protect intellectual propertyCreate market-responsive sales, marketing, and globalization strategiesEstablish qualitycontrol and compliance measuresAssess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising
Comprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers Acquisitions from A to Z .
C O N T E N T S
Preface to the Fourth Edition
Acknowledgments
Part One. The Foundation for Franchising
1 Leveraging Intellectual Capital to Create Growth
Opportunities and Profitable New Income Streams
Part Two. Building a Franchising Program
2 The Foundation of Franchising
3 Developing the Operations and Training Programs
4 Developing System Standards and Enforcing Quality Control
5 The Regulation of Franchising
6 Compliance
7 Structuring Franchise Agreements, Area Development
Agreements, and Related Documents
8 Protecting the Intellectual Property of the Franchise System
9 Managing Disputes
10 Developing Sales and Marketing Strategies at the Target
Franchisee and Target Consumer Levels
11 Taking Your Franchise Program Overseas
Part Three. Financial Strategies
12 Business and Strategic Planning for the Growing Franchisor
13 Capital Formation Strategies
14 Management and Leadership Issues in Building a Successful
Franchising Organization
15 The Role of the Chief Financial Officer and Related Financial
and Administrative Management Issues
16 Special Issues in Mergers and Acquisitions
17 Managing the Transfer and Renewal Process
18 Strategic and Structural Alternatives to Franchising
19 Structuring Licensing Programs and Agreements
20 Joint Ventures and Strategic Alliances
21 Resource Directory
Index
| Erscheint lt. Verlag | 16.5.2011 |
|---|---|
| Sprache | englisch |
| Maße | 190 x 260 mm |
| Gewicht | 1042 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-8144-1556-3 / 0814415563 |
| ISBN-13 | 978-0-8144-1556-6 / 9780814415566 |
| Zustand | Neuware |
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