Political Public Relations -

Political Public Relations

Principles and Applications
Buch | Hardcover
342 Seiten
2011
Routledge (Verlag)
978-0-415-87380-2 (ISBN)
168,35 inkl. MwSt
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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.


As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Jesper Strömbäck is Lubbe Nordström Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University, Sundsvall, Sweden. He has published a number of scholarly articles on political communication and political news journalism, in addition to more than ten books in Swedish on the same subjects. Spiro Kiousis, Ph.D., APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication, political public relations, and new media. Dr Kiousis has published his work in leading journals, including Communication Research, Journal of Communication, and the Harvard International Journal of Press/Politics.

Chapter 1. Political Public Relations: Defining and Mapping an Emergent Field


Jesper Strömbäck & Spiro Kiousis


Chapter 2. Political Public Relations: Remembering its Roots and Classics


Diana Knott Martinelli


Chapter 3. Political Public Relations, News Management and Agenda Indexing


Paul S. Lieber & Guy Golan


Chapter 4. Political Public Relations and Agenda Building


John C. Tedesco


Chapter 5. Presidential Public Relations


Matthew Eshbaugh-Soha


Chapter 6. Political Public Relations and Election Campaigning


Paul Baines


Chapter 7. Corporate Issues Management and Political Public Relations


Robert L. Heath & Damion Waymer


Chapter 8. Political Public Relations and Political Marketing


Darren Lilleker & Nigel Jackson


Chapter 9. Political Public Relations and Strategic Framing


Kirk Hallahan


Chapter 10. Political Public Relations and Crisis Management


Timothy Coombs


Chapter 11. Political Public Relations and Relationship Building


John A. Ledingham


Chapter 12. Political Public Relations and Government Information Management


Karen Sanders


Chapter 13. Global Political Public Relations, Public Diplomacy and Corporate


Foreign Policy


Juan-Carlos Molleda


Chapter 14. Digital Political Public Relations


Kaye Sweetser


Chapter 15. Political Public Relations Research in the Future


Spiro Kiousis & Jesper Strömbäck

Reihe/Serie Routledge Communication Series
Zusatzinfo 9 Tables, black and white
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 594 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Politik / Verwaltung
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-415-87380-0 / 0415873800
ISBN-13 978-0-415-87380-2 / 9780415873802
Zustand Neuware
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