The World Television Industry - Peter Dunnett

The World Television Industry

An Economic Analysis

(Autor)

Buch | Softcover
246 Seiten
2012
Routledge (Verlag)
978-0-415-61520-4 (ISBN)
54,85 inkl. MwSt
First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

Royal Military College of Canada

1. Introduction 2. A history of television 3. Demand and supply 4. Structure and conduct 5. North America: world provider 6. United Kingdom: a declining role for Auntie 7. Europe: Coke or champagne 8. Japan and Australia: reaching the frontiers 9. Communist countries: watch Big Brother 10. The developing world 11.

Verlagsort London
Sprache englisch
Maße 138 x 216 mm
Gewicht 480 g
Themenwelt Geisteswissenschaften Philosophie
Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Soziologie
Wirtschaft Volkswirtschaftslehre
ISBN-10 0-415-61520-8 / 0415615208
ISBN-13 978-0-415-61520-4 / 9780415615204
Zustand Neuware
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