Für diesen Artikel ist leider kein Bild verfügbar.

Social Media Playbook for Business

Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More

(Autor)

Buch | Hardcover
280 Seiten
2011
Praeger Publishers Inc (Verlag)
978-0-313-38626-8 (ISBN)
53,60 inkl. MwSt
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.

This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

Tom Funk is vice president of marketing for Timberline Interactive, a web development and online marketing consultancy.

Erscheint lt. Verlag 2.2.2011
Sprache englisch
Maße 156 x 235 mm
Gewicht 567 g
Themenwelt Informatik Office Programme Outlook
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-313-38626-9 / 0313386269
ISBN-13 978-0-313-38626-8 / 9780313386268
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich