Economics for Business and Management
Financial Times Prentice Hall (Verlag)
978-0-273-73524-3 (ISBN)
· What are the characteristics for successful entry into new international markets?
· How can ‘sustainability’ affect decision making within businesses?
· Why are today’s global investors so concerned about national debt issues?
· In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
· What strategies can companies such as BP use to repair damaged global reputations?
It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.
Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.
Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University. Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.
Part I Micro Business Environment
1: Markets and resource allocation
2: Demand, revenue and consumer behaviour
3: Supply, production and cost
4: Business organisation, objectives and behaviour
5: Firm size, mergers and the ‘public interest’
6: Market structures
7: Labour and other factor markets
8: Market failure, regulation and competition
Part II Macro Business Environment
9: National income determination
10: Government policies: instruments and objectives
11: Political, legal, ecological and technological environment
12: Functions of management: domestic business environment
13: International business environment
14: Strategies in a globalised business environment
Appendix 1 Indifference curves, budget lines and the 'law of demand'
Appendix 2 Isoquants, isocosts and production
References
Answers to Stop and think and You try
Index
| Erscheint lt. Verlag | 2.2.2011 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 196 x 261 mm |
| Gewicht | 1346 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 0-273-73524-1 / 0273735241 |
| ISBN-13 | 978-0-273-73524-3 / 9780273735243 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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