Strategic Management & Business Policy plus MyStratLab Access Kit

International Edition

Thomas L. Wheelen, David L. Hunger (Autoren)

Media-Kombination

2010 | 12th edition
Pearson Education Limited
978-1-4082-5907-8 (ISBN)

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For Strategic Management and Business Policy courses.

Class-tested approach to Strategy with new focus on environmental sustainability.

Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.

Aside from this text's new focus on sustainability, Wheelen and Hunger have updated many of their well-researched cases in the new edition.

Part One: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY

Chapter 1. Basic Concepts in Strategic Management
Chapter 2. Corporate Governance
Chapter 3. Ethics and Social Responsibility in Strategic Management

Part Two: SCANNING THE ENVIRONMENT
Chapter 4. Environmental Scanning & Industry Analysis
Chapter 5. Internal Scanning & Organizational Analysis

Part Three: STRATEGY FORMULATION
Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy
Chapter 7. Strategy Formulation: Corporate Strategy
Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice

Part Four: STRATEGY IMPLEMENTATION AND CONTROL
Chapter 9. Strategy Implementation: Organizing for Action
Chapter 10. Strategy Implementation: Staffing & Directing
Chapter 11. Evaluation & Control

Part Five: INTRODUCTION TO CASE ANALYSIS
Chapter 12. Suggestions for Case Analysis

Part Six: WEB CHAPTERS: OTHER STRATEGIC ISSUES
Web Chapter A. Strategic Issues in Managing Technology & Innovation
Web Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses
Web Chapter C. Strategic Issues in Not-For-Profit Organizations

Part Seven: CASES IN STRATEGIC MANAGEMENT
Section A. Corporate Governance and Social Responsibility
Section B. Business Ethics
Section C. International Issues in Strategic Management
Section D. General Issues in Strategic Management
Section E. Mini Cases

Verlagsort	Harlow
Sprache	englisch
Maße	203 x 252 mm
Gewicht	1567 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4082-5907-9 / 1408259079
ISBN-13	978-1-4082-5907-8 / 9781408259078
Zustand	Neuware