Concepts in Strategic Management & Business Policy plus MyStratLab Access Kit

International Edition

Thomas L. Wheelen, J. David Hunger (Autoren)

Media-Kombination

2010 | 12th edition
Pearson Education Limited
978-1-4082-5943-6 (ISBN)

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For Strategic Management and Business Policy courses.

Class-tested approach to Strategy with new focus on environmental sustainability.

Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability.

Part One: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter 1. Basic Concepts in Strategic Management
Chapter 2. Corporate Governance
Chapter 3. Ethics and Social Responsibility in Strategic Management
Part Two: SCANNING THE ENVIRONMENT
Chapter 4. Environmental Scanning & Industry Analysis
Chapter 5. Internal Scanning & Organizational Analysis
Part Three: STRATEGY FORMULATION
Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy
Chapter 7. Strategy Formulation: Corporate Strategy
Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice
Part Four: STRATEGY IMPLEMENTATION AND CONTROL
Chapter 9. Strategy Implementation: Organizing for Action
Chapter 10. Strategy Implementation: Staffing & Directing
Chapter 11. Evaluation & Control
Part Six: WEB CHAPTERS: OTHER STRATEGIC ISSUES
Web Chapter A. Strategic Issues in Managing Technology & Innovation
Web Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses
Web Chapter C. Strategic Issues in Not-For-Profit Organizations

Verlagsort	Harlow
Sprache	englisch
Maße	205 x 253 mm
Gewicht	896 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4082-5943-5 / 1408259435
ISBN-13	978-1-4082-5943-6 / 9781408259436
Zustand	Neuware