Managing Multimedia - Elaine England, Andy Finney

Managing Multimedia

Project Management for Interactive Media
Media-Kombination
440 Seiten
1998 | 2nd edition
Addison Wesley
978-0-201-36058-5 (ISBN)
58,10 inkl. MwSt
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An examination of how to manage multimedia products both on- and offline. The book reflects the trend towards on-line multimedia products, offers a detailed look at overall principles of project management and provides practical advice and tips.
Are you are a designer, producer or programmer struggling with the pressures of multimedia project management? Are you a client commissioning a web site or CD-ROM and don't know what that entails? Is your project fast spiralling out of control while whole areas of the business remain a mystery? Then this second edition of Managing Multimedia will relieve the pressure, providing more practical advice and insiders' tips to help you deliver a high-quality project in time and within budget.

New to this Edition:

NEW thoroughly updated to reflect trend towards on-line project development
NEW coverage of marketing and distribution concepts
NEW identifies future trends and directions

The accompanying CD-ROM adds colour, sound and movement to complement aspects of the text and is designed in cross-platform HTML for easy customisation.

Introduction
Acknowledgements
The Background: Multimedia And Project Management
Scoping A Project
The Proposal
Contract Issues 1
Agreeing The Content
Choosing The Platform
Selecting The Media And Techniques: The Treatment
Interface Design
Contract Issues 2
Selecting The Team
Team Managementprinciples
Audio Asset Production
Video Asset Production
Graphics Asset Production
Integration
Rights, Copyright And Other Intellectual Property
Testing
Archiving
Marketing And Marketing Research
Glossary
Index

Erscheint lt. Verlag 14.9.1998
Verlagsort Boston
Sprache englisch
Maße 174 x 235 mm
Gewicht 754 g
Themenwelt Mathematik / Informatik Informatik Grafik / Design
Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
Wirtschaft Betriebswirtschaft / Management Projektmanagement
ISBN-10 0-201-36058-6 / 0201360586
ISBN-13 978-0-201-36058-5 / 9780201360585
Zustand Neuware
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