Dynamic Supply Chains
Financial Times Prentice Hall (Verlag)
978-0-273-73040-8 (ISBN)
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Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management
Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way.
The key to successful supply chain management is recognising that it's people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment.
To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
John Gattorna has spent a lifetime working in and around supply chains, in many different capacities line executive, researcher, consultant/adviser and teacher. He is passionate about the subject matter some might say obsessive. In the late 1980s, John became disenchanted with the lack of conceptual depth in the 'logistics' field; and as it turned out this did not improve much as logistics thinking morphed into 'supply chains' in the 1990s. So he started to search for a new model/framework that would better inform the design and operation of enterprise supply chains seeking to satisfy customers and consumers. And he found it; dynamic alignment. For the last two decades John has been working with companies around the world to take his new model from the conceptual stage to a finer level of granularity. It has been a complex task because it has involved learning about, and combining, several disciplines consumer/customer behavior; internal cultural capability of the enterprise; leadership styles; and of course the operational aspects of corporate logistics networks and supply chains. The unique thing about John's perspective is that he presents a multi-disciplinary approach to the design and management of supply chains, and this requires an eclectic mindset. He has written several books along the way as his thinking evolved, but his two most recent titles have been seminal: Living Supply Chains(FT Prentice Hall, Harlow, 2006), and Dynamic Supply Chain Alignment, (Gower Publishing, Farnham, 2009).
A word about the title
Foreword
Preface
Author's Acknowledgements
Publisher's Acknowledgements
Ch.1: A new business model for new and challenging times
Ch.2 Customer conversations
Ch.3 Designing supply chain strategies
Ch.4 Implementing a multiple supply chain configuration
Ch.5 Leading from the front
Ch.6 Designing responsive organization structures
Ch.7 Continuous replenishment supply chains
Ch.8 Lean supply chains
Ch.9 Agile supply chains
Ch.10 Fully flexible supply chains
Ch.11 The 'Triple-A' supply chain revisted
Ch.12 Supplier conversations and teh four generic supply-side supply chains
Ch.13 'Hybrid' supply chains
Ch.14 New business models for new supply chains
Ch.15Delivering dynamic supply chains
Ch. 16 Meeting of minds
Appendices
Notes
Select bibliography
Index
A word about the author
| Erscheint lt. Verlag | 17.8.2010 |
|---|---|
| Reihe/Serie | Financial Times Series |
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 162 x 241 mm |
| Gewicht | 960 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion |
| ISBN-10 | 0-273-73040-1 / 0273730401 |
| ISBN-13 | 978-0-273-73040-8 / 9780273730408 |
| Zustand | Neuware |
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