Exploring Corporate Strategy with MyStrategyLab

Text & Cases

Gerry Johnson, Kevan Scholes, Richard Whittington (Autoren)

Media-Kombination

881 Seiten

2009 | 8th edition
Financial Times Prentice Hall
978-0-273-73156-6 (ISBN)

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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

1 Introducing Strategy

THE STRATEGIC POSITION

2 The Environment
3 Strategic Capability
4 Governance and Stakeholders
5 Strategy and Culture

STRATEGIC CHOICES

6 Business-level strategy
7 Innovation & Entrepreneurship
8 Corporate Diversity
9 International strategy
10 Directions & Methods

STRATEGY INTO ACTION

11 Organising for success
12 Enabling success
13 Managing change

STRATEGY DEVELOPMENT

14 Strategy development Processes
15 The Practice of Strategy

EPILOGUE: THE STRATEGY LENSES

Erscheint lt. Verlag	21.12.2009
Verlagsort	Harlow
Sprache	englisch
Maße	196 x 263 mm
Gewicht	1702 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Strategisches Management • Unternehmensstrategie
ISBN-10	0-273-73156-4 / 0273731564
ISBN-13	978-0-273-73156-6 / 9780273731566
Zustand	Neuware