Strategic Management:Concepts and Cases:International Edition with MyStratLab with E-Book Student Access Code Card for Strategic Management
Pearson Education Limited
978-1-4082-2285-0 (ISBN)
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This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
PART ONE STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES
1 Introducing Strategic Management
2 Leading Strategically Through Effective Vision and Mission
PART TWO THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY
3 Examining the Internal Environment: Resources, Capabilities,
and Activities
4 Exploring the External Environment: Macro and
Industry Dynamics
PART THREE BUSINESS, CORPORATE, AND GLOBAL STRATEGIES
5 Creating Business Strategies
6 Crafting Business Strategy for Dynamic Contexts
7 Developing Corporate Strategy
8 Looking at International Strategies
PART FOUR STRATEGY VEHICLES FOR NEW DIRECTIONS
9 Understanding Alliances and Cooperative Strategies
10 Studying Mergers and Acquisitions
PART FIVE IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE
IN DYNAMIC CONTEXTS
11 Employing Strategy Implementation Levers
12 Considering New Ventures and Corporate Renewal
13 Corporate Governance in the Twenty-First Century
PART SIX CASE STUDIES: PULLING IT ALL TOGETHER
1 Kmart Fall of a Retailing Giant 402
2 Charlotte Beers at Ogilvy & Mather Worldwide (A)
3 Trilogy Farm (A)
4 The Formula One Constructors
5 Prince Edward Island Preserve Co.
6 Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance
7 The Chinese Fireworks Industry
Verlagsort | Harlow |
---|---|
Sprache | englisch |
Maße | 205 x 246 mm |
Gewicht | 1398 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 1-4082-2285-X / 140822285X |
ISBN-13 | 978-1-4082-2285-0 / 9781408222850 |
Zustand | Neuware |
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