Advanced Web Metrics with Google Analytics
John Wiley & Sons Ltd (Verlag)
978-0-470-56231-4 (ISBN)
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Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators* Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback* Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms* Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
Brian Clifton, Ph.D., is an internationally recognized Google Analytics expert who consults on website performance optimization for global clients. As the former head of web analytics for Google Europe, Middle East, and Africa, he defined the strategy for adoption and built a team of pan-European product specialists. Brian speaks at industry conferences, writes regularly on his Measuring Success blog (www.advanced-web-metrics.com/blog), and wrote the first edition of this book.
Foreword. Introduction. Part I: Measuring Success. 1 Why Understanding Your Web Traffic Is Important to Your Business. 2 Available Methodologies. 3 Where Google Analytics Fits. Part II: Using Google Analytics Reports. 4 Using the Google Analytics Interface. 5 Top 10 Reports Explained Part III: Implementing Google Analytics. 6 Getting Started. 7 Advanced Implementation. 8 Best Practices Configuration Guide. 9 Google Analytics Hacks. Part IV: Using Visitor Data to Drive Website Improvement. 10 Focusing on Key Performance Indicators. 11 Real-World Tasks. 12 Integrating Google Analytics Data with Third-Party Systems. Appendix A Regular Expression Overview. Understanding the Fundamentals. Regex Examples. Appendix B Useful Tools. Tools to Audit Your GATC Deployment. Firefox Add-ons. Desktop Helper Applications. Appendix C Recommended Further Reading. Books on Web Analytics and Related Areas. Web Resources. Blog Roll for Web Analytics. Index.
| Erscheint lt. Verlag | 5.3.2010 |
|---|---|
| Reihe/Serie | Serious Skills |
| Zusatzinfo | Illustrations |
| Verlagsort | Chichester |
| Sprache | englisch |
| Maße | 189 x 234 mm |
| Gewicht | 810 g |
| Einbandart | Paperback |
| Themenwelt | Informatik ► Web / Internet ► Suchmaschinen / Web Analytics |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-470-56231-5 / 0470562315 |
| ISBN-13 | 978-0-470-56231-4 / 9780470562314 |
| Zustand | Neuware |
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