Marketing Research
Methodological Foundations
Seiten
2009
|
10th ed.
South Western Educational Publishing
978-1-4390-8101-3 (ISBN)
South Western Educational Publishing
978-1-4390-8101-3 (ISBN)
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Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers."
Erscheint lt. Verlag | 20.10.2009 |
---|---|
Zusatzinfo | Figures; Tables, black and white |
Verlagsort | Mason |
Sprache | englisch |
Maße | 203 x 257 mm |
Gewicht | 1293 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-4390-8101-8 / 1439081018 |
ISBN-13 | 978-1-4390-8101-3 / 9781439081013 |
Zustand | Neuware |
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