Brilliant Selling - Jeremy Cassell, Tom Bird

Brilliant Selling

What the best salespeople know, do and say
Buch | Softcover
320 Seiten
2009
FT Press (Verlag)
978-0-273-72646-3 (ISBN)
19,85 inkl. MwSt
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Whether you are new to selling or want to take yourself to the next level, 'Brilliant Selling' will give you a solid foundation of sales techniques to guarantee your success.
Everyone has the potential to be brilliant at selling.

Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, you'll read sound advice from sales professionals who know exactly what works and what doesn't in the real world.

As well as all the key selling skills, you'll find out exactly what it takes to get the mindset and attitude of a brilliant sales person you'll discover you can sell anything you want and targets are always achievable. It's easy if you know how!



Plan
Persuade
Negotiate
Collaborate
Sell!

Outstanding features:

How to influence anyone - includes building credibility (through knowledge, personal impact, preparation, managing meetings, etc) and establishing rapport (match, pace and lead body language, voice and words, etc)

Give before getting - to establish strong and long-lasting customer relationships.

Truly understand what your customer wants and how to put this into practice.

Part 1 You

1. The personality of a salesperson

2. How beliefs and values impact sales success

3. Performance and selling

4. Continually improve through self coaching

Part 2 Process and planning

5. The sales process as a tool for improvement

6. Making the most of your time

7. Planning for success

8. Setting the right goals

9. Managing sales information

Part 3 Your power to influence

10. Credibility and rapport the foundations of effective influencing

11. Managing your state being confident whenever you want

12. Asking the right questions

13. Listening and learning

14. Negotiating collaboratively

Part 4 Understanding buyers and prospects

15. How do you sell?

16. The modern buyer

17. Prospecting with purpose

18. Initial meeting(s) with prospect

19. Identifying what the prospect wants and needs

Part 5 Presenting solutions

20. Appealing to the customer

21. Writing great sales proposals

22. Preparing winning pitches

23. Persuasive delivery

24. Making the most of objections

25. Closing and commitment

Part 6 Developing customers

26. The value of a customer

27. Managing the 'relationship'

28. Your priorities in managing customers

Erscheint lt. Verlag 24.9.2009
Sprache englisch
Maße 214 x 136 mm
Gewicht 484 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-273-72646-3 / 0273726463
ISBN-13 978-0-273-72646-3 / 9780273726463
Zustand Neuware
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