Tourism

The Business of Travel: International Edition

Laura J. Yale, Joseph J. Marqua (Autoren)

Buch | Softcover

432 Seiten

2009 | 4th edition
Pearson (Verlag)
978-0-13-209159-6 (ISBN)

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Tourism

Cathy J. Hsu, Joseph J. Marqua

2013

Buch | Softcover

134, ⁷⁰ €

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Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Table of Contents

part i: The Traveling Public and Tourism Promoters

1.      Introducing the World’s Largest Industry, Tourism

2.      Marketing to the Traveling Public

3.      Delivering Quality Tourism Services

4.      Bringing Travelers and Tourism Service Suppliers Together

5.      Capturing Technologies’ Competitive Advantages

Readings

Integrative Cases

part ii: Tourism Service Suppliers

6.      Transportation

7.      Accommodations

8.      Food and Beverage

9.      Attractions and Entertainment

10. Destinations

Readings

Integrative Cases

Part iii: The Service and Hospitality Environment

11. Economic and Political Impacts of Tourism

12. Environmental and Social/Cultural Impacts of Tourism

13. Sustaining Tourism’s Benefits

14. Exploring the Future of Tourism

Readings

Integrative Cases

Appendix A: Geography: Your Window to the World

Appendix B: Tourism Research

Appendix C: Choosing a Career and Finding a Job

Erscheint lt. Verlag	23.4.2009
Sprache	englisch
Maße	210 x 270 mm
Gewicht	800 g
Themenwelt	Wirtschaft
ISBN-10	0-13-209159-3 / 0132091593
ISBN-13	978-0-13-209159-6 / 9780132091596
Zustand	Neuware