Public Relations
Pearson (Verlag)
978-0-205-62622-9 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.
Part 1: Role
Chapter 1: What Is Public Relations?
Chapter 2: The Evolution of Public Relations
Chapter 3: Ethics and Professionalism
Chapter 4: Public Relations Departments and Firms
Part 2: Process
Chapter 5: Research
Chapter 6: Program Planning
Chapter 7: Communication
Chapter 8: Evaluation
Part 3: Strategy
Chapter 9: Public Opinion and Persuasion
Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11: Reaching a Multicultural and Diverse Audience
Chapter 12: Public Relations and the Law
Chapter 13: New Technologies in Public Relations
Part 4: Tactics
Chapter 14: News Releases, Media Alerts, and Pitch Letters
Chapter 15: Radio, Television, and the Web
Chapter 16: Media Interviews, News Conferences, and Speeches
Part 5: Application
Chapter 17: Corporations
Chapter 18: Politics and Government
Chapter 19: Global Public Relations
Chapter 20: Nonprofit Organizations
Chapter 21: Education
Chapter 22: Entertainment, Sports, and Travel
| Erscheint lt. Verlag | 7.8.2009 |
|---|---|
| Sprache | englisch |
| Maße | 251 x 200 mm |
| Gewicht | 1182 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-205-62622-X / 020562622X |
| ISBN-13 | 978-0-205-62622-9 / 9780205626229 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
