Sneaker Wars
The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
Seiten
2009
HarperCollins Publishers (Verlag)
978-0-06-124658-6 (ISBN)
HarperCollins Publishers (Verlag)
978-0-06-124658-6 (ISBN)
The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business
Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother’s laundry room in Germany, Adi and Rudi Dassler’s shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.
Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother’s laundry room in Germany, Adi and Rudi Dassler’s shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.
Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
Zusatzinfo | Illustrations |
---|---|
Sprache | englisch |
Maße | 135 x 201 mm |
Gewicht | 340 g |
Themenwelt | Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte |
Wirtschaft ► Betriebswirtschaft / Management | |
Wirtschaft ► Volkswirtschaftslehre | |
Weitere Fachgebiete ► Sportwissenschaft | |
ISBN-10 | 0-06-124658-1 / 0061246581 |
ISBN-13 | 978-0-06-124658-6 / 9780061246586 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
eine Globalgeschichte des Kapitalismus
Buch | Hardcover (2023)
C.H.Beck (Verlag)
38,00 €
wie die USA und China um die technologische Vorherrschaft auf der …
Buch | Hardcover (2023)
Rowohlt (Verlag)
30,00 €