Introduction to Hospitality
Pearson
978-0-13-513928-8 (ISBN)
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This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.
Table of Contents
PART 1: THE HOSPITALITY INDUSTRY AND TOURISM
1. Welcome to the Hospitality Industry
2. Tourism
PART 2: LODGING
3. The Hotel Business
4. Rooms Division Operations
5. Food and Beverage Operations
PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES
6. Restaurant Business
7. Restaurant Operations
8. Managed Services
9. Beverages
PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT
10. Recreation, Theme Parks, and Clubs
11. Gaming Entertainment
PART 5: ASSEMBLIES AND EVENT MANAGEMENT
12. Meetings, Conventions, Expositions
13. Special Events
PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY
14. Leadership and Management
15. Marketing
16. Human Resources
17. Accounting, Finance and Cost Control
| Erscheint lt. Verlag | 4.6.2008 |
|---|---|
| Sprache | englisch |
| Maße | 258 x 209 mm |
| Gewicht | 1424 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft | |
| Weitere Fachgebiete ► Handwerk | |
| ISBN-10 | 0-13-513928-7 / 0135139287 |
| ISBN-13 | 978-0-13-513928-8 / 9780135139288 |
| Zustand | Neuware |
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