ManageFirst
Pearson (Hersteller)
978-0-13-158905-6 (ISBN)
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NEW! Exam Prep Guides for The ManageFirst Program - An exam prep guide is available for each one of the ten ManageFirst titles.
Contents Include:
Test taking strategies
Practice exam questions written to the NRAEF test item writing guidelines
Explanations for answers with remediation to the competency guides
Glossary of key terms
A brief competency guide which is focused on Menu Marketing and Management. Designed to support a core textbook and provide students with marketable management skills for a career within the Culinary Arts and Foodservice industry.
Introducing the ManageFirst ProgramTM from the National Restaurant Association Educational Foundation (NRAEF). This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Students earn a certification for each exam passed. The topics and exams are aligned to typical on-campus courses.
This competency guide includes an access code for ON-LINE testing. The competency guide is also available packaged with a pencil/paper version of the test. Click here for details: NRAEF ManageFirst: Menu Marketing and Management
For additional information about the NRAEF ManageFirstTM Program please visit www.prenhall.com/managefirst
If you are interesting in purchasing managefirst for your organization and you are NOT affiliated with a school or university, please email managefirst@pearson.com so we can have someone from our business and industry group contact you directly.
Chapter 1 Factors That Impact Menu Item Selection
· Marketing Environment
· Selecting Menu Items
· Changing a Menu
· Internal Operational Concerns When Choosing New Items
Chapter 2 Meeting Nutritional Needs and Food Preferences of Customers
· Factors Influencing Food Selection
· Sources of Nutritional Components on the Menu
· Nutritional Information for Customers
· Nutritional Cooking Methods
· Types of Vegetarian Diets
· Addressing Food Allergies
Chapter 3 Menu Layout and Design
· Purposes of the Menu
· Relationship of Menu Design to Marketing
· Menu Psychology
· Menu Layout and Design Principles
Chapter 4 Menu Pricing
· Use of Price in Strategic Marketing
· Impact of External Environment on Prices
· Pricing Strategies
· Pricing and Gross Profit Margin
· Pricing Methods
· Employee Meal Pricing
Chapter 5 The Alcohol Beverage Menu
· Alcoholic Beverages in Restaurants
· Merchandising Wine
· Merchandising Spirits
· Merchandising Beer and Ales
· Pricing Alcoholic Beverages
Chapter 6 Menu Item Sales Performance Analysis
· Sales Evaluation Measures
· Popularity Evaluation Measures
· Profitability Evaluation Measures
· Other Measures Used to Evaluate Menus
Chapter 7 Menu Sales Mix Analysis
· Purposes of Sales Mix Analysis
· Performing a Sales Mix Analysis
· Changing the Menu Based on Analysis
Field Project
Index
Erscheint lt. Verlag | 12.2.2007 |
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Sprache | englisch |
Maße | 216 x 276 mm |
Gewicht | 517 g |
Themenwelt | Schulbuch / Wörterbuch |
Weitere Fachgebiete ► Handwerk | |
ISBN-10 | 0-13-158905-9 / 0131589059 |
ISBN-13 | 978-0-13-158905-6 / 9780131589056 |
Zustand | Neuware |
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