The Publican's Handbook

Part 1 Choosing your pub: the licensed trade as a living ... and a lifestyle; pubhunting - a practical guide; buying a dream - how to finance a purchase or tenancy. Part 2 Inside your pub: practical advice on pub design and lay-out; the comfort zone - a loo that's really a relief!; planning - finding a way through the red tape. Part 3 The bar: making a bar-counter and bar-back work for their living; glassware as a marketing device; the art of display. Part 4 Getting yourself trained: training for the demands of the pub life; where to find the training you need. Part 5 Staff: motivating bar staff to become sales staff; finding, training and keeping the right staff; finding the right relief manager. Part 6 Marketing, publicity, promotion: identifying and attracting the right market; planning promotions; how to advertise effectively. Part 7 Drink: know your beers; wine - seeing promotions through the pub trade's blind spot; getting the best out of spirits; a soft drinks strategy.