Timeshare Resort Operations
Seiten
2006
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-7904-6 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-7904-6 (ISBN)
Presents an overview of timeshare development and operation models. This title takes a comprehensive look at the future of this segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.
Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.
Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.
Randall Upchurch, Conrad Lashley
Evolution of the timeshare industry; Timeshare resort development and financing; Real estate development; Consumers and consumer behaviour; Relationship marketing, selling and beyond; Consumer finance; Human resource management in timeshare operations; Managing service quality in timeshare; Home owners associations and stakeholder management; Business ethics and ethical practice; The future of timeshare: a matter of strategy.
Verlagsort | Oxford |
---|---|
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 780 g |
Themenwelt | Reisen ► Hotel- / Restaurantführer |
Wirtschaft | |
Weitere Fachgebiete ► Handwerk | |
ISBN-10 | 0-7506-7904-2 / 0750679042 |
ISBN-13 | 978-0-7506-7904-6 / 9780750679046 |
Zustand | Neuware |
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