Advances and Lessons in Sports

Professor Raúl Fernández-Calienes, MBA, PhD, is an ethics expert and sought-after researcher, writer, and editor. He is Adjunct Professor of Management Ethics in the Gus Machado College of Business at St. Thomas University, USA. He is the co-editor of Ethical Branding and Marketing: Cases and Lessons (2019) and of the three-volume series Women Moving Forward. He has competed for the USA and won nine medals at the World Dragon Boat Racing Championships.Professor Hagai Gringarten, MBA, PhD, teaches branding strategies and marketing at St. Thomas University’s Gus Machado College of Business, USA, and he is a Visiting Professor at Beijing Jiaotong University and Harbin Finance University, China. He serves as Vice Chair on the board of the Florida Undergraduate Research Association (FURA), and he is the Chair of the Florida Undergraduate Research Conference (FURC 2023). He is the publisher and editor-in-chief of the Journal of Multidisciplinary Research. He has co-authored a bestselling book about coffee, and his latest publication is the co-edited book Ethical Branding and Marketing: Cases and Lessons (2019).