Mastercraft
Palgrave Macmillan (Verlag)
978-0-333-46342-0 (ISBN)
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This book considers the importance of customer care and aims to offer a guide to those working in the hotel and catering industry as to how communication and interpersonal skills should be developed for the benefit of the customer and is specifically approved for Caterbase and covers City and Guilds 707 (1). This study is supported with videos obtainable from HCTB.
Part 1 What is customercraft?: customercraft and you becoming better at customercraft 1 & 2; you as a customer; customers are important, you are important. Part 2 Your customer: who are your customers? - 1 & 2; what do your customers want. Part 3 Your place of work: what you need to know about your place of work and about your locality. Part 4 Knowing yourself: taking a look at yourself 1 & 2. Part 5 What you are saying: the kind of person you are 1 & 2; body language 1 & 2; listening; questions; speaking 1 & 2; on the telephone 1 & 2; writing messages and letters. Part 6 Other aspects of communication: making assumptions; first impressions 1 & 2; listing impressions; dissatisfied customers 1 & 2. Part 7 Selling: why you sell, why you buy; how you can sell a little bit more 1 & 2. Part 8 Customercraft: looking to the future 1 & 2.
Erscheint lt. Verlag | 22.2.1989 |
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Reihe/Serie | HCTC Macmillan: published in conjunction with the H otel & Catering Training Company |
Zusatzinfo | cartoons and drawings |
Verlagsort | Basingstoke |
Sprache | englisch |
Maße | 210 x 297 mm |
Gewicht | 255 g |
Themenwelt | Weitere Fachgebiete ► Handwerk |
ISBN-10 | 0-333-46342-0 / 0333463420 |
ISBN-13 | 978-0-333-46342-0 / 9780333463420 |
Zustand | Neuware |
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