The Real Madrid Way
BenBella Books (Verlag)
978-1-944648-15-2 (ISBN)
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Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success--in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success.
This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Steven G. Mandis is an adjunct professor at Columbia Business School. He teaches classes of MBA and executive MBA students on strategic issues facing investment banks and the European financial crisis. Mandis received his PhD as an honorary Paul F. Lazarsfeld Fellow in the Department of Sociology at Columbia University. He focuses on economic sociology as well as organizational culture and innovation. His book previous book, What Happened to Goldman Sachs: An Insider's Story of Organizational Drift and its Unintended Consequences, is based on work for his PhD dissertation. Currently, he teaches a class at Columbia's Masters of Sports Management Program about aligning strategy and culture both on and off the field. Mandis worked at Goldman Sachs in the investment banking, private equity, and proprietary trading areas. He assisted Hank Paulson and other senior executives on special projects and was a portfolio manager in one of the largest and most successful proprietary trading areas at Goldman. After leaving Goldman, he cofounded a multibillion-dollar global alternative asset management firm that was a trading and investment banking client of Goldman's. During the financial crisis, Mandis was a senior adviser to McKinsey & Company before becoming chief of staff to the president and COO of Citigroup and serving on executive, management, and risk committees at the firm. Mandis is Chairman and Senior Partner of Kalamata Capital, a provider of online small business financing. Mandis holds an AB from The University of Chicago and an MA, MPhil, and PhD from Columbia University. He was awarded the Ellis Island Medal of Honor, given to children of immigrants who exemplify a life dedicated to community service. Mandis was a two sport varsity athlete in college and currently competes in triathlons, including having competed in the Ironman World Championships in Kailua-Kona, Hawaii; Ironman 70.3 World Championships in Zell Am See-Kaprun, Austria; and Escape from Alcatraz in San Francisco, California.
Erscheinungsdatum | 22.11.2016 |
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Verlagsort | Dallas |
Sprache | englisch |
Maße | 1 x 1 mm |
Gewicht | 1 g |
Themenwelt | Sport ► Ballsport ► Fußball |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Weitere Fachgebiete ► Sportwissenschaft | |
ISBN-10 | 1-944648-15-1 / 1944648151 |
ISBN-13 | 978-1-944648-15-2 / 9781944648152 |
Zustand | Neuware |
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