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Introduction to Management in the Hospitality Industry

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Buch | Hardcover
614 Seiten
1988 | 3rd Revised edition
John Wiley & Sons Inc (Verlag)
978-0-471-83933-0 (ISBN)
48,85 inkl. MwSt
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This edition has been reorganized for greater clarity, and contains new chapters and updated data and statistics. An overview of the hospitality industry, covering all aspects of management, is provided.
This new edition of the text has been reorganized for greater clarity, and contains new chapters and updated data and statistics. An overview of the hospitality industry, covering all aspects of management, is provided. There are new chapters devoted to travel and tourism, advanced technology and franchising. The new organizational structure makes it easier for the instructor to teach students about the industry in terms of its major segments. Topics covered include the restaurant business, institutional food service, automating operations and services in hotels, tourism generators, marketing in the hospitality industry, and much more.

The Hospitality Industry and You; The Restaurant Business; Issues Facing Food Service; The Future of the Restaurant Business; Institutional Food Service; Hotel and Motel Business and Operations; Technology: Automating Operations and Services in Motels; Forces Shaping the Hotel Business; Tourism Front and Centre; Destinations: Tourism Generators; Businesses Serving the Tourist; The Staffing, Control, Leadership and Directing Functions in Hospitality Management; Marketing in the Hospitality Industry; Franchising Hospitality; Views of the Future.

Reihe/Serie Wiley series in management
Zusatzinfo Ill.
Verlagsort New York
Sprache englisch
Maße 180 x 240 mm
Gewicht 1077 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Weitere Fachgebiete Handwerk
ISBN-10 0-471-83933-7 / 0471839337
ISBN-13 978-0-471-83933-0 / 9780471839330
Zustand Neuware
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