The Caterer and Hotelkeeper Guide to the Internet
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-4896-7 (ISBN)
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"The Caterer and Hotelkeeper Guide to the Internet" is a hands-on guide to establishing your business on the Internet. As the Internet becomes an essential part of everyday life, it is becoming more obvious that hoteliers today must make a mark with their own sites, or miss out. David Grant, co-author of this text, runs his own hotel and website consultancy in Cornwall. He set up a site to promote his hotel in 1997 and from his and other experiences estimates that it can add at least GBP10,000 a year to the average hotel's turnover - a considerable return on investment! "The Caterer and Hotelkeeper Guide to the Internet" requires no in-depth or technical computer knowledge, and will guide you through all the basics about the Internet, looking at: getting your site constructed - doing it yourself, or via an agency; what makes a good or bad site: essential design concepts; how to get your site found; how to take bookings online; what it will cost you; what can the Internet do for your business? How to add more to your turnover! Creating your own site, or getting someone to do the work for you; and, what makes a successful site - essential design concepts.
Mac's first steps into computing came 19 years ago when he taught himself Basic on a ZX81. He started his first book shortly afterwards, when he realised that (a) programming was fun, and (b) no-one was writing simple books on it. Since then he has programmed in, taught and/or written about 9 varieties of Basic, 3 Pascals, 2 Cs, Assembler, Cobol and Java, 5 spreadsheets, 3 databases, 4 word-processors, and 6 operating systems. He is looking forward to the time when developers stop producing new software and books don't go out of date in a couple of years. Mac can usually be found either in the kitchen or running a taxi service for his family. He lives in Southampton with 4 children, 2 cats and 40 fishes. Web page: homepages.tcp.co.uk/~macbride Mac is the author of the following Made Simple books: The Internet for Windows 95 (Second Edition) The Internet for Windows 3.1 (First Edition) The Internet for Windows 95 (First Edition) The Internet for Windows 98 The Internet (Colour Edition) First Edition the Internet (Colour Edition) Second Edition Office 95 Office 97 Office 2000 Works for Windows 3.1 Works for Windows 95 Windows 3.1 Windows 95 Windows 98 Internet Resources Microsoft Networking Explorer 3.0 Explorer 4.0 Explorer 5.0 Netscape Navigator Searching the Internet Java JavaScript Pascal UNIX Outlook 2000 Sage Accounts HTML 4.0 Mac is also the series advisor/editor.
Why go online?; What is the Internet anyway?; Setting up your system; Exploring the World Wide Web; E-mail; Web marketing; Web site design; Building your own site; Professional web design; Glossary; Index
| Erscheint lt. Verlag | 17.7.2000 |
|---|---|
| Reihe/Serie | Caterer and Hotelkeeper Guide to... |
| Zusatzinfo | illustrations |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Gewicht | 355 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Weitere Fachgebiete ► Handwerk | |
| ISBN-10 | 0-7506-4896-1 / 0750648961 |
| ISBN-13 | 978-0-7506-4896-7 / 9780750648967 |
| Zustand | Neuware |
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