Foundations of Menu Planning - Daniel Traster

Foundations of Menu Planning

(Autor)

Buch | Softcover
264 Seiten
2013
Pearson (Verlag)
978-0-13-802510-6 (ISBN)
105,85 inkl. MwSt
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Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

1.    Factors that Define a menu

2.    Nutrition and Menu Planning

3.    Menu Styles and Categories I-Traditional Basics

4.    Menu Styles and Categories II-Advanced

5.    Beverage Menus

6.    Standardized Recipes and Recipe Costing

7.    Menu Pricing

8.    Product Descriptions

9.    Unwritten Menus

10.  Layout of the Written Menu

11.  Evaluation: Menu Analysis and Adjustment

12.  How the Menu Directs Business

Erscheint lt. Verlag 16.5.2013
Sprache englisch
Maße 216 x 272 mm
Gewicht 476 g
Themenwelt Sachbuch/Ratgeber Essen / Trinken
Weitere Fachgebiete Handwerk
ISBN-10 0-13-802510-X / 013802510X
ISBN-13 978-0-13-802510-6 / 9780138025106
Zustand Neuware
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