Market Orientation in Food and Agriculture
Springer-Verlag New York Inc.
978-1-4612-8557-1 (ISBN)
I: Introduction.- 1: Market orientation, product development and competitive advantage.- II: Generating market intelligence.- 2: The systematic generation of market intelligence.- 3: Analysing consumers at the aggregate level.- 4: Analysing consumers at the individual level.- 5: Analysing distributors at the aggregate level.- 6: Analysing distributors at the organisational level.- 7: Case: The generation of market intelligence in a medium-sized food company.- III: Developing market responsiveness and profitability.- 8: A framework for understanding market responsiveness.- 9: Short- and medium-term product and process development.- 10: Long-term development of firm and industry.- 11: Developing supplier and customer relations.- IV: Conclusion.- 12: Market orientation and agriculture: Summary, implications and research perspectives.- References.
Zusatzinfo | XIV, 284 p. |
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Verlagsort | New York, NY |
Sprache | englisch |
Maße | 155 x 235 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei | |
ISBN-10 | 1-4612-8557-7 / 1461285577 |
ISBN-13 | 978-1-4612-8557-1 / 9781461285571 |
Zustand | Neuware |
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