Running a Food Truck For Dummies - Richard Myrick

Running a Food Truck For Dummies

(Autor)

Buch | Softcover
360 Seiten
2012
John Wiley & Sons Inc (Verlag)
978-1-118-28738-5 (ISBN)
22,36 inkl. MwSt
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The easy way to drive your food truck business to success A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long-standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity.
The easy way to drive your food truck business to success A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long-standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity. With lower start-up costs than traditional "store front" restaurants, food trucks offer a unique opportunity to entrepreneurs in a business climate where credit is tight and capital is scarce. In Running a Food Truck For Dummies, you'll get all the delicious details needed to start your own food truck business quickly, affordably, and successfully. Whether you're one for the nearly 3 million owners and operators of existing food truck businesses or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.
* Help starting and creating a business plan * Advice on creating a mobile menu, choosing and outfitting a vehicle, setting prices, and hiring help * Everything you need to know about licenses, permits, zoning, parking, and other considerations * Coverage of using Social Media advertising,such as Facebook and Twitter, to market your food truck business From choosing and outfitting a business vehicle to franchising and everything in between, Running a Food Truck For Dummies shows foodies everything they need to know to get their business moving toward success!

Richard Myrick is one of the foremost thought leaders on the mobile food industry. He is editor-in-chief and founder of Mobile Cuisine Magazine (www.mobile-cuisine.com), a central resource for mobile street food information.

Introduction 1 Part I: Rolling into the Food Truck Industry 7 Chapter 1: Food on Wheels: The Lowdown on Food Trucks 9 Chapter 2: Deciding What Kind of Food Truck to Run 19 Chapter 3: Understanding and Researching the Food Truck Marketplace 39 Part II: Getting Your Food Truck Ducks in a Row 53 Chapter 4: Writing a Business Plan 55 Chapter 5: Securing Financing for Your Food Truck 79 Chapter 6: Understanding Business Structures, Licenses, and Other Legal Stuff 91 Chapter 7: Parking and Presenting Your Truck 107 Part III: Preparing to Open Your Service Window 121 Chapter 8: Creating Your Menu 123 Chapter 9: Finding a Commercial Kitchen to Use 139 Chapter 10: Purchasing and Managing Supplies 149 Chapter 11: Hiring and Training Your Staff 161 Chapter 12: Setting Up Your Offi ce and Managing Money Matters 185 Part IV: Keeping Your Food Truck Running Smoothly 197 Chapter 13: Running a Safe, Clean Food Truck and Keeping It on the Road 199 Chapter 14: Evaluating the State of Your Food Truck Business 223 Part V: Generating Buzz and Growing Your Food Truck Business 235 Chapter 15: Mastering Marketing and Public Relations 237 Chapter 16: Handling the Art of Social Media 253 Chapter 17: Building and Retaining Your Followers 275 Chapter 18: What s Next? Considering the Future of Your Food Truck Business 289 Part VI: The Part of Tens 303 Chapter 19: Ten Myths about Food Trucks 305 Chapter 20: Ten Tips for Preventing Food Truck Failure 311 Chapter 21: Ten Tips for Handling Food Truck Health Inspections 317 Index 323

Erscheint lt. Verlag 7.8.2012
Zusatzinfo Illustrations
Verlagsort New York
Sprache englisch
Maße 188 x 233 mm
Gewicht 554 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Wirtschaft
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Weitere Fachgebiete Handwerk
ISBN-10 1-118-28738-X / 111828738X
ISBN-13 978-1-118-28738-5 / 9781118287385
Zustand Neuware
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