Menu, The - David Barrish

Menu, The

Development, Strategy, and Application

(Autor)

Buch | Softcover
312 Seiten
2012
Pearson (Verlag)
978-0-13-507866-2 (ISBN)
98,35 inkl. MwSt
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The Menu: Development, Strategy, and Application offers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive approach in favor of recommendations and examples of best practices that bolster the creative process. Contextual exercises throughout each chapter help today’s student actively transform learning into relevant, career-based skill sets. Following a logical sequence, the text addresses American Culinary Federation competencies such as Beverage Management, Business and Math Skills, Food Preparation, Nutrition, Purchasing and Receiving, and Sanitation.

Chapter One: A Holistic Context for Menu Development

Chapter Two: Where Food and Beverages are Served

Chapter Three: How Customers Buy Your Products

Chapter Four: The Strategic Value of Knowledge

Chapter Five: Positioning Your Menus for Business Success

Chapter Six: Operational Considerations

Chapter Seven: Conceiving Menus that Respond to Your Market

Chapter Eight: Menu Pricing

Chapter Nine: Communicating with Menus

Chapter Ten: Menu Analysis

 

Index

Glossary

Appendix A: Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods

Erscheint lt. Verlag 24.5.2020
Sprache englisch
Maße 220 x 280 mm
Gewicht 602 g
Themenwelt Sachbuch/Ratgeber Essen / Trinken
Weitere Fachgebiete Handwerk
ISBN-10 0-13-507866-0 / 0135078660
ISBN-13 978-0-13-507866-2 / 9780135078662
Zustand Neuware
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