Menu, The
Development, Strategy, and Application
Seiten
2012
Pearson (Verlag)
978-0-13-507866-2 (ISBN)
Pearson (Verlag)
978-0-13-507866-2 (ISBN)
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The Menu: Development, Strategy, and Application offers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive approach in favor of recommendations and examples of best practices that bolster the creative process. Contextual exercises throughout each chapter help today’s student actively transform learning into relevant, career-based skill sets. Following a logical sequence, the text addresses American Culinary Federation competencies such as Beverage Management, Business and Math Skills, Food Preparation, Nutrition, Purchasing and Receiving, and Sanitation.
Chapter One: A Holistic Context for Menu Development
Chapter Two: Where Food and Beverages are Served
Chapter Three: How Customers Buy Your Products
Chapter Four: The Strategic Value of Knowledge
Chapter Five: Positioning Your Menus for Business Success
Chapter Six: Operational Considerations
Chapter Seven: Conceiving Menus that Respond to Your Market
Chapter Eight: Menu Pricing
Chapter Nine: Communicating with Menus
Chapter Ten: Menu Analysis
Index
Glossary
Appendix A: Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods
Erscheint lt. Verlag | 24.5.2020 |
---|---|
Sprache | englisch |
Maße | 220 x 280 mm |
Gewicht | 602 g |
Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken |
Weitere Fachgebiete ► Handwerk | |
ISBN-10 | 0-13-507866-0 / 0135078660 |
ISBN-13 | 978-0-13-507866-2 / 9780135078662 |
Zustand | Neuware |
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