A Practical Guide to Intellectual Property Issues in the Pharmaceutical Industry

This book is a practical guide to the major IP issues pharmaceutical companies encounter when bringing new products to the market as well as issues they need to deal with post-commercialization. Giving you an overview of the regulatory environment from a national and international perspective, this title provides you with an understanding of this area of law and all it involves. It explains how patents and other IP protection can be used for new and innovative products enabling you to see what can be done to protect your new products. Included are discussions on branding issues, including the inter-relationship of trademarks and brand regulation, allowing you to see what branding issues you will need to deal with when introducing a new product.