Real Business Cases in Strategic Planning

Hakan Butuner received his B.Sc. in industrial engineering from Middle East Technical University; MBA from Bilkent University; and Ph.D. in engineering management from the University of Missouri-Rolla. He has been active both in professional and academic life for several years. Additionally, as an entrepreneur, he has acted as the affiliate of several US consulting companies’ industrial management and engineering consulting and training field; and has also built various international franchising businesses. During the same periods, he has lectured in the business schools and/or industrial engineering departments of well-known universities. Currently, he is acting as an Associate Professor Dr. in TED University, in addition to running of IMECO (Industrial Management and Engineering Consulting – which is an affiliate of well-known US consulting companies.) Additionally, he is the Founder-President of the Institute of Industrial & Systems Engineers – a Turkish professional chapter; and the Board Member of the Institute of High-Performance Planners. During his long career path, as an industrial engineering and management professional, consultant, academician, and trainer, he has completed and participated in above 100 professional industrial engineering and management projects (especially in Strategic Planning, Facilities Design, Operations Improvement, Process Reengineering) and developed and deployed many training programs and workshops to over 200 corporations and universities with several million dollars-worth of result-based solutions. In addition, as a Planning-by-Design based developer of Systematic Strategic Planning (SSP) and Results-Based Systematic Operations Improvement (SIP) methodologies, he has several cited books (sixteen) and papers (especially in Planning by Design, Operations Management, and Improvement, Supply Chain Management, and Strategic Planning areas) published by the world-wide known publication houses (such as Taylor & Francis, SAGE) and journals.

PART I. STRATEGIC PLANNING, 1. Strategic Planning by Workshop Approach, 2. Systematic Pattern of Strategic Planning, 3. Brainstorming, 4. Preparation for Workshops, 5. Sample Outline for Strategic Plan, 6. Working Forms, PART II. REAL BUSINESS CASES IN STRATEGIC PLANNING, 7. Logistics Co, 8. Packaging Machine Manufacturer (PMM), 9. Electronics Support Services, Inc., 10. Metal Packaging Group, 11. Information Bureaus, 12. Plastic Packaging Co., 13. Port Management, 14. Tube Packaging Co., 15. Vocational Training Organization, 16. Building Materials Producer, 17. Application Service Provider (ASP)