Technology Advances and Innovation in Wine Tourism

Prof Marianna Sigala is a widely published and multi-awarded authority in technologies and marketing in tourism and hospitality. She has published several journal articles and books (two books in wine tourism) and she has led numerous research projects in tourism and digital transformation. She is currently Professor of Marketing at the University of Piraeus, Greece, while she has previously worked for universities in the UK, Italy and Australia. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management.  Coralie HALLER is an associate-professor in Entrepreneurship and Management of Information systems at EM Strasbourg Business School, University of Strasbourg, in France. Former director of the Executive Education, is now in charge of the Master in Tourism Management. She has founded and currently hold the Corporate Chair “Wine and Tourism” at University of Strasbourg which allows her to lead regional and national research projects in wine tourism, tourism and wine management. Her research has been published in different scholarly recognized academic journals, books, academic and professional conferences.

Introduction.- Section 1: Technological advances in wine tourism marketing (5 chapters) Section 2: Technological advances in wine tourism management (5 chapters)Section 3: Technological advances in wine tourism experiences (5 chapters)Section 4: innovation in wine tourism: new approaches and practices (5 chapters)Conclusion – book editors 

“This book fills an existing research gap through illuminating the paths towards technological innovation. … this book provides valuable insights that inspire further research and offer a wealth of knowledge covering both theoretical underpinnings and practical illustrations of technological innovations in the context of wine tourism.” (IokTeng Esther Kou, Information Technology & Tourism, Vol. 25 (3), 2023)