How to Fast-Track Your Academic Career

Edited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US, Joëlle Vanhamme, Professor, EDHEC Business School, France and John Nicholson, Professor, Huddersfield Business School, University of Huddersfield, UK

Contents:

Introduction to How to Fast-Track Your Academic Career 1
Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme,
and John Nicholson

PART 1 GETTING STARTED
1 Becoming a business-to-business marketing scholar 13
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Ko de Ruyter, Lisa Ellram,
Christian Grönroos, Michael Hutt, Douglas M. Lambert,
Ajay Kohli, Selma Kadić Maglajlić, Matthew Robson, and
Michel van der Borgh
2 Balancing like an academic 38
Adam Lindgreen and C. Anthony Di Benedetto

PART 2 GENERATING IDEAS AND SETTING UP FOR
SUCCESS
3 Developing original, courageous ideas 51
Adam Lindgreen, C. Anthony Di Benedetto, and Florian Kock
4 Building research groups 61
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Peter Naudé
5 Writing research funding applications 97
Adam Lindgreen, C. Anthony Di Benedetto, Camilla
Verdich, Joëlle Vanhamme, Vinod Venkatraman, Steven
Pattinson, Ann Højbjerg Clarke, and Zaheer Khan
6 Undertaking cross-disciplinary research 118
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Michel van der Borgh
7 Collaborating with practitioners 129
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, and Ann Højbjerg Clarke

PART 3 WORKING WITH STUDENTS
8 Guiding Ph.D. students 150
C. Anthony Di Benedetto, Adam Lindgreen, and Torsten
Ringberg
In collaboration with Audhesh Paswan, Laura Peracchio,
David Luna, Peter Naudé, Rod Brodie, John Nicholson,
Markus Reihlen, Matthew Robson, Ken Peattie, and Hans
Baumgartner
9 Translating research into teaching 173
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Peter Naudé

PART 4 GETTING PUBLISHED
10 Framing a manuscript 189
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Ad de Jong, Luigi De Luca, Heiner
Evanschitzky, Michael Mol, Robert Morgan, John
Nicholson, and Tobias Schäfers
11 Developing conceptual frameworks for
business-to-business marketing 204
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Elina Jaakkola
12 Writing a case-study methodology section 225
Adam Lindgreen, C. Anthony Di Benedetto, and Michael B.
Beverland
13 Writing articles for premier academic journals 236
Peter LaPlaca, Adam Lindgreen, and Joëlle Vanhamme
14 Revising for premier academic journals 257
Peter LaPlaca, Adam Lindgreen, Joëlle Vanhamme, and
C. Anthony Di Benedetto
15 Reviewing manuscripts 273
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Maja Arslanagić-Kalajdžić, Ad
de Jong, Stephan Henneberg, Kristian Möller, John
Nicholson, Mark Parry, Audhesh Paswan, Gerrit van
Bruggen, Joëlle Vanhamme, and Chun Zhang

PART 5 BEING RELEVANT
16 Getting research cited 295
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Julia A. Fehrer, and Michel van der Borgh
17 Defining, identifying, and measuring societal value 313
Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen,
and Douglas M. Lambert

PART 6 OFFERING OUR FINAL THOUGHTS
18 Offering our final thoughts on How to Fast-Track Your
Academic Career 349
Adam Lindgreen and C. Anthony Di Benedetto
Appendix 1: Example of charters for research groups: IMP and CMP 353
C. Anthony Di Benedetto and Adam Lindgreen
Appendix 2: Revising and resubmitting: Go configure: the mix of
purchasing practices to choose for your supply base 357
Adam Lindgreen, Joëlle Vanhamme, Erik van Raaij, and Wesley J.
Johnston

Index 388