Blick ins Buch

Interactive Broadband Media

A Guide for a Successful Take-Off

Nikolaus Mohr, Gerhard P Thomas (Autoren)

Buch | Hardcover

XIV, 183 Seiten

2002 | 2., Aufl.
Springer Fachmedien Wiesbaden (Verlag)
978-3-528-15781-4 (ISBN)

Lese- und Medienproben

Inhaltsverzeichnis (PDF)
Blick ins Buch (midvox)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

From traditional media to interactive broadband media - Industry mechanics: Get-Audience - production, aggregation and distribution of content/ services - Sell- Audience - customer data collection/ usage, advertising, merchandising - Traditional and new sources of income - Successful business models

Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture. Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.

From traditional media to interactive broadband media -- Industry mechanics: Get-Audience - production, aggregation and distribution of content/ services - Sell- Audience - customer data collection/ usage, advertising, merchandising -- Traditional and new sources of income -- Successful business models

Reihe/Serie	Edition Accent
Sprache	englisch
Maße	170 x 240 mm
Gewicht	480 g
Einbandart	gebunden
Themenwelt	Technik ► Elektrotechnik / Energietechnik
Schlagworte	Breitbandkommunikation • Broadcast & TV • Business models • Corporate/Business-strategy • Edition Accenture • Entertainment-industry • Interactive Broadband Media • Media-industrie (Medienindustrie) • New media (Neue Medien) • Telecommunication
ISBN-10	3-528-15781-X / 352815781X
ISBN-13	978-3-528-15781-4 / 9783528157814
Zustand	Neuware