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Digital Services in the 21st Century – A Strategic and Business Perspective
Wiley-Blackwell (Hersteller)
978-1-119-31490-5 (ISBN)
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Includes services, underlying technologies, and internal capabilities for social network advertising
Covers market dynamics that determine the successes and failures of service offerings
Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
Antonio Sanchez works in one of the largest multinational telecommunications operator (Europe and Americas), and is an Honorary Collaborator at the University of Valladolid, Spain. He earned his MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. Dr. Sanchez is an IEEE Senior Member, and editor of IEEE Communications Magazine. Belen Carro is an Associate Professor at the University of Valladolid, Spain, as well as the Director of Communication Services and Networks research group. She earned her MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. She has been guest editor for IEEE Network, IEEE Wireless Communications, and IEEE Communications Magazine.
Erscheint lt. Verlag | 26.5.2017 |
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Verlagsort | Hoboken |
Sprache | englisch |
Maße | 150 x 250 mm |
Gewicht | 666 g |
Themenwelt | Technik ► Nachrichtentechnik |
ISBN-10 | 1-119-31490-9 / 1119314909 |
ISBN-13 | 978-1-119-31490-5 / 9781119314905 |
Zustand | Neuware |
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