Mass Customization and Design Democratization

Branko Kolarevic is a Professor at the University of Calgary Faculty of Environmental Design, where he co-founded the Laboratory for Integrative Design (LID) and co-director of the multi-disciplinary Computational Media Design (CMD) program. He has taught architecture at several universities in North America and Asia and has lectured worldwide on the use of digital technologies in design and production. He has authored, edited or co-edited several books, including Building Dynamics: Exploring Architecture of Change (with Vera Parlac), Manufacturing Material Effects (with Kevin Klinger), Performative Architecture (with Ali Malkawi), and Architecture in the Digital Age. He is a past president of the Association for Computer Aided Design in Architecture (ACADIA), past president of the Canadian Architectural Certification Board (CACB), and currently is president of the Association of Collegiate Schools of Architecture (ACSA). He is a recipient of the ACADIA Award for Innovative Research in 2007 and the ACADIA Society Award of Excellence in 2015. He holds doctoral and master’s degrees in design from Harvard University and a diploma engineer in architecture degree from the University of Belgrade. José Pinto Duarte is the Stuckeman Chair in Design Innovation and Director of the Stuckeman Center for Design Computing (SCDC) at Penn State, USA. An accomplished scholar with a record of innovative leadership, Duarte guides the ongoing research and direction of the SCDC. After obtaining his doctoral degree from MIT on the mass customization of housing, Duarte returned to Portugal where he helped launch technology-oriented architecture degrees and programs, as well as a digital prototyping and fabrication lab at the University of Lisbon, where he also served as Dean of the Faculty of Architecture. Duarte has an impressive record of uniting academic research and industry, as well as fostering multi-national partnerships. He has served as president of eCAADe, a European association devoted to education and research in computer-aided architectural design. He also helped establish the MIT–Portugal program, and created the Design and Computation research group, which boasts a strong record of interdisciplinary and collaborative research efforts funded by the Portuguese Foundation for Science and Technology (FCT) and private companies.

Acknowledgements Preface 1. From Massive to Mass Customization and Design Democratization Branko Kolarevic and José Pinto Duarte 2. Customering: The Next Stage in the Shift to Mass Customization B. Joseph Pine II 3. Creating a Sustainable Mass Customization Business Model Frank Piller 4. A Craft it Yourself Future Virginia San Fratello and Ronald Rael 5. Massive Customization Marc Fornes 6. Continuing Toward Extreme Mass Production Greg Lynn 7. Democratic Design and Daily Objects Philippe Starck 8. Learning as it Grows: The Humanization of Objects Assa Ashuach 9. Customizing Process, Democratizing Design Fabio Gramazio and Matthias Kohler 10. Metadesigning Customizable Houses Branko Kolarevic 11. Customizing Mass Housing: Toward a Formalized Approach José Pinto Duarte 12. Interplay of Design, Technology, Manufacturing, and Business Karl Daubmann 13. The Modern Modular: The Mass Customization of the Single-Family Home Joseph Tanney 14. Mass Prefabrication: Investigating the Relationship Between Prefabrication and Mass Customization in Architecture Ryan E. Smith 15. Future Adaptive Building: Mass-Customized Housing for an Aging Population John L. Brown 16. Democratizing Creativity Christopher Sharples 17. Sentience and the Specificities of Cities Tom Verebes 18. City Science: Toward a New Process for Creating High-Performance, Entrepreneurial Communities Kent Larson 19. The Physical Implications of a Mass-Customization Economy Thomas Fisher Credits Index