Digital Business Models

Annabeth Aagaard is an Associate Professor at Aarhus University in Denmark, where she teaches and researches in strategic management, sustainability, business modelling and innovation. She is the Centre Director of Centre for Business Development and the supervisor of four PhD students. Furthermore, she is the CEO and owner of a consultancy company, KnowledgeHouse, which has designed and implemented strategies and management strategies among top 100 companies in Scandinavia. She has 20 years of experience working in these fields drawing on her experiences in the academic, public and private sectors, where she was formerly a manager and management specialist.

The Concept, Frameworks, Drivers and Challenges of Digital Business Models.- The Internet of Things as driver for digital business model Innovation.- Value creation for Intelligent Connected Vehicles: An industry value-chain perspective.- Digitization of value chains and ecosystems.- How business value is extracted from operational data: A case study.- Digital business model innovation - Implications for offering, platform and organization.- Service markets: Digital business models and international expansion.- The impact of the European general data protection regulation (GDPR) on future data business models: Towards a new paradigm and business opportunities.- Prosumers' digital business models for electric vehicles: Exploring Microfoundations for a balanced policy approach.- Summary and Concluding Remarks.