Driving Green Consumerism Through Strategic Sustainability Marketing

Farzana Quoquab is a senior lecturer at International Business School, UTM. She has received her Doctorate degree from Universiti Kebangsaan Malaysia. She has presented papers at various international and national conferences and published articles in peer-reviewed international journals such as Asian Case Research Journal, Asia Pacific Journal of Marketing and Logistics, International Journal of Economics and Management, International Review of Management and Marketing, Pertanika Journal of Social Sciences & Humanities, International Journal of Business Governance and Ethics, Emerald Emerging Markets Case Studies, Asian Academy of Management Journal and Journal of Islamic Marketing . Since 2008, she has produced several international conference proceedings and book chapters. She is one of the editorial board members of Case Studies in Business and Management and Journal of Economic and Administrative Science . Her current research interest includes Consumer Behavior, Services Marketing, Green & Sustainability Marketing, Social Marketing, Macro Marketing, and Work Ethics & Values. Ramayah Thurasamy has an MBA from Universiti Sains Malaysia (USM). Currently he is a Professor at the School of Management in USM. He teaches mainly courses in Research Methodology and Business Statistics. Apart from teaching, he is an avid researcher, especially in the areas of technology management and adoption in business and education. His publications have appeared in Computers in Human Behavior, Resources Conservation and Recycling, Journal of Educational Technology & Society, Direct Marketing: An International Journal, Information Development, Journal of Project Management (JoPM), Management Research News (MRN), International Journal of Information Management, International Journal of Services and Operations Management (IJSOM), Engineering, Construction and Architectural Management (ECAM) and North American Journal of Psychology . He is constantly invited to serve on the editorial boards and program committees of many international journals and conferences of repute. His profile can be accessed from http://www.ramayah.com . Jihad Mohammad is a senior lecturer at International Business School, UTM, Malaysia. He has received his DBA degree from Universiti Kebangsaan Malaysia. He has presented papers at various international and national conferences and published articles in peer-reviewed international journals such as, Journal of Islamic Marketing; Asia Pacific Journal of Marketing and Logistics , and Asian Academy of Management Journal .