International Retailing
Fairchild Books
978-1-5013-2375-1 (ISBN)
"This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA
Understand the retail environment in the Americas, Europe, and Asia.
You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images.
-New case studies in each chapter
-Updated data and new maps
-More emphasis on Brazil, Russia, India, and China
STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA. Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.
Preface
Part I Overview
1. Internationalization of Retailing
2. Strategic Retail Expansion
3. Location Factors
4. Culture and Consumer Behavior
5. Developing and Emerging Countries
6. Licensing, Franchising, and Strategic Alliances
7. Multinational Markets
Part II Retailing in the America
8. The United States
9. Canada, Mexico, Central America and the Caribbean
10. South America
Part III Retailing in Europe, Asia, Africa, Australia and the Middle East
11. Europe and Russia
12. The Middle East and Africa
13. Asia, Australia, and Oceania
Part IV The Future of International Retailing
14. Prognosis for the Future
Glossary
Bibliography
Index
| Erscheint lt. Verlag | 8.3.2018 |
|---|---|
| Zusatzinfo | 102 bw illus |
| Verlagsort | London |
| Sprache | englisch |
| Gewicht | 896 g |
| Themenwelt | Technik |
| Wirtschaft | |
| ISBN-10 | 1-5013-2375-X / 150132375X |
| ISBN-13 | 978-1-5013-2375-1 / 9781501323751 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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