Smart Mobility – Connecting Everyone (eBook)

Barbara Flügge is heading the global initiatives Smart Mobility and Smart Logistics at SAP, as for example the smartPORT logistics initiative at Hamburg Port. Driven by her objective to empower ecosystems, she dedicates her efforts to next generation’s apps and services for individuals, organizations and contextual ecosystems such as ports, airports, mega events, urbanizations and metropolitan areas. Barbara Flügge designs, consults and implements transformation programs for organizations, business partners and entire ecosystems. Her activities embrace digital business model and service designs.

Preface 7
Contents 9
List of Figures 14
List of Tables 17
1 Introduction 23
Part I Mobility is Everywhere 26
2 Reflecting the Status Quo 27
2.1 Mobility – Change for the Good 29
2.2 How to Measure and Compare Mobility 34
2.3 Traffic Volume in Passenger Traffic 35
2.4 Buying and Consumer Behavior of Individual Travelers 37
2.5 Travel Business as a Key Contributor to Economic Growth 40
2.6 Freight Transport Stimulating Economic Growth 44
2.7 Mobility as a Guarantor for Successful Supply Chain Management 46
2.8 Mobility Creation and Preservation, Traffic Safety and Sustainability 51
2.8.1 Mobility Creation 51
2.8.2 Mobility Preservation 53
2.8.3 Traffic Safety and Sustainability 56
2.9 Traffic Management Systems and IT Trends 57
2.9.1 Intelligent Transport Systems 57
2.9.2 A Global Study About Mobility in 20 Cities 62
2.9.3 Industry 4.0 and the Internet of Things 63
3 The Mobility Ecosystem 66
3.1 Driving Mobility Through Smart Mobility Design 67
3.2 Introducing Ecosystems 68
3.2.1 Habitats in Nature 68
3.2.2 Economic Constructs and Other Ecosystems 69
3.3 The Digital Ecosystem 73
3.4 About Users, Consumers and Personae 74
3.4.1 Targeting and Designing an Ecosystem Through Consumer Behavior 74
3.4.2 The Digital Consumer 76
3.5 Servitization and Interactions 77
3.5.1 Services, the Commodity for Intelligent Applications and Things 77
3.5.2 The Internet of Services Role Model 80
3.6 Depicting Reality in Scenarios and Use Cases 86
4 The Digital Economy and the Promise of a New Mobility 88
4.1 The Term Digital Economy 89
4.2 Strategic Innovation as a Key Enabler in the Digital Economy 90
9.3 Technical Requirements 165
9.3.1 Spatial Data Management 166
9.3.2 Indoor Positioning 167
9.3.3 Map Visualization 169
9.3.4 Turn-by-Turn Navigation – Landmark-Based Guidance 169
9.4 Indoor Navigation and Business Models 171
10 Smart Ticketing 173
10.1 Trajectory of Ticketing 174
10.1.1 The Ticket as Design Element of Smart Mobility Offerings 174
10.1.2 Usage-Based, Hence Subscription-Based Billing 179
10.2 Enhancing Smart Ticketing 180
11 Mobility Diagnostics 184
11.1 Traffic Data Management 184
11.2 Service Driven Analytics 187
11.3 Intersection Analysis and Relevant Action Items 187
Part III The Future of Mobility 193
12 Building Blocks of Intelligent Mobility 194
12.1 Smart Mobility Program Management 195
12.2 Smart Services 200
12.3 Smart Data 205
12.4 Smart Products 206
12.5 Smart Spaces 207
13 The Smart Mobility Procedure Model 209
13.1 Explorative Phase 211
13.2 Sound Check Phase 212
13.3 Initiation Phase and Kick-Off 213
13.4 Fitness Check 220
13.5 Market Access Check 223
13.6 Context Check 227
14 Reference Architecture: Smart Mobility 230
14.1 Architecture Overview 230
14.2 Network Layer 232
14.3 Cloud Layer 232
14.3.1 Infrastructure Layer 232
14.3.2 Platform Layer 233
14.3.3 Application Layer 235
14.3.4 Digital Composition Layer 235
14.4 Smart Mobility Access and Smart Mobility Front End Layer 236
14.5 Conclusion 236
Part IV Recommended Actions and Future Directions 237
15 Getting Started! 238
16 Making Use of Innovation Wisely 241
17 A New Service Paradigm 248
17.1 Mobility-as-a-Service (MaaS) from UbiGo’s Point of View 249
17.2 Business Modeling MaaS 253
18 A Holistic View of New Concepts and Roles 259
18.1 Targeting Smart Mobility to Connect Everyone 260
18.2 Prerequisites for the Digital Mobility Ecosystem 265
18.3 About the Political Framework and the Degree of Freedom for Smart Mobility 266
19 Organizational Transformation Maturity 270
19.1 Conducting Maturity Assessments Based on BIM 270
19.2 Proficiencies of Digital Maturity 276
Concluding Remarks 277
Glossary and Acronyms 279
References 283
Index 292