Communication, Public Discourse, and Road Safety Campaigns
Routledge (Verlag)
978-1-138-71023-8 (ISBN)
Nurit Guttman is the chair of the Department of Communication and head of the Participative Social Marketing Program at Faculty of Social Sciences at Tel Aviv University, Israel.
Introduction 1. The Social Context of Road Safety Communication Campaigns 2. News, Entertainment Media, and Early Road Safety Communication Campaigns: From Silent Movie Car Chases to ‘Crash Dummies’ 3. Emphasis on the Cognitive: Appealing to Reason and Using Science, Logic, and Analogies to Persuade People 4. Hard-Hitting Images of Injury, Death, and the Grief of Bereavement 5. Enlisting the Power of Deterrence: The Threat of Legal Enforcement and Penalties 6. Reluctant Heroes and Guardian Angels: Responsibility, Accountability, and Social Norms in Road Safety Campaigns 7. Making it Easier to Promote and Adopt Road Safety Practices: Social Marketing Strategies and Ambient and Digital Venues 8. Beyond Scaring and Admonishing: Propositions and Challenges for Theoretically-Grounded and Culture-Centered Road Safety Communication Campaigns
Erscheinungsdatum | 02.04.2017 |
---|---|
Reihe/Serie | Routledge Studies in Rhetoric and Communication |
Zusatzinfo | 41 Halftones, black and white; 41 Illustrations, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 453 g |
Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Sozialwissenschaften ► Soziologie | |
Technik | |
ISBN-10 | 1-138-71023-7 / 1138710237 |
ISBN-13 | 978-1-138-71023-8 / 9781138710238 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich