Values-Based Innovation Management

Henning Breuer is founder of UXBerlin – Innovation Consulting (www.uxberlin.com), and professor for business and media psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany. His academic research and consulting work for corporate clients from automotive, internet, and telecommunication focuses on innovation management, business anthropology, and customer research. For Deutsche Telekom Innovation Laboratories, he developed capabilities in corporate foresight and venturing and built a team for user-driven innovation. As visiting professor and researcher he worked at Waseda University (Tokyo), the University of Chile (Santiago), and the University of Applied Sciences in Potsdam on interaction design and learner-centred environments. Henning studied psychology, philosophy, and law at the universities of Magdeburg, Berlin, and Tübingen. Florian Lüdeke-Freund is a senior research associate at the University of Hamburg, Germany. He is a research fellow at the Centre for Sustainability Management (CSM), Leuphana University, and the Governing Responsible Business Research Environment at Copenhagen Business School, Denmark. His research deals with sustainable entrepreneurship, sustainable business models, and innovation. As well as publishing numerous journal articles and book chapters on these topics, he has co-edited an Organization & Environment special issue on ‘Business Models for Sustainability’. Florian founded www.SustainableBusinessModel.org as an international research hub addressing sustainability, business model, and innovation topics. Florian is an active member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, Canada. He has been a visiting researcher at the Universities of St. Gallen (Switzerland) and Stellenbosch (South Africa).

Part I. The values-based view on innovation
1. Innovation and its management based on values and normative orientations
2. Concepts of values and integrated management
3. Values-based innovation
Part II. Innovation in processes, products, services, business models, and values-based networks
4. Values-based instrumental innovation in processes, products, and services
5. Values-based strategic innovation in business models
6. Values-based normative innovation in organisations and networks
Part III. Values-based facilitation and management methods
7. Values-based innovation methods and methodology
Epilogue: Innovating by what we care about.