Creating Innovative Products Using Total Design

Before his recent death, Stuart Pugh was head of the Design Division at Strathclyde University in Scotland. His career in industry included service as Chief Engineer and then Divisional Manager with the English Electric Company, as well as numerous design positions with the British Aircraft Corporation and the Marconi Company. He consulted with numerous companies in the United States, including DIGITAL and General Motors, on some of their most successful products. Don Clausingis highly respected in the field of Total Quality Development. Dr. Clausing is the Xerox Fellow in Competitive Product Development at M.I.T. Ron Andrade is highly respected in the field of Total Quality Development. Dr. Andrade is Professor of Product Development and Quality Management at the Federal University of Rio de Janeiro, Brazil. 0201634856AB04062001

List of Illustrations.


List of Tables.


About the Author.


Foreword.


Preface.


Acknowledgments.


Introduction.
I. DESIGN IN EDUCATION AND INDUSTRY.

1. Engineering Design: Time for Action.
2. Engineering Design: Teaching Ten Years On.
3. Engineering Design at the Postgraduate Level.
4. Engineering Design Education with Real-Life Problems.
5. Projects Alone Don't Integrate: You Have to Teach Integration.
6. Marathon 2550: A Successful Joint Venture.
II. DESIGN PROCESS AND PHILOSOPHY.
7. Total Design, Partial Design: A Reconciliation.
8. Design: The Integrative Enveloping Culture, Not a Third Culture.
9. Systematic Design Procedures and Their Application in the Marine Field: An Outsider's View.
10. Design Activity Models: Worldwide Emergence and Convergence.
11. Integration by Design Is Achievable.
III. DESIGN TECHNIQUES AND METHODS.
12. The Dangers of Design Methodology.
13. A New Design: The Ability to Compete.
14. Concept Selection: A Method That Works.
15. State of the Art on Optimisation in Great Britain.
16. Enhanced Quality Function Deployment.
IV. CAD AND KNOWLEDGE-BASED ENGINEERING.
17. CAD in the Context of Engineering Design: The Designer's Viewpoint.
18. CAD and Design Education: Should One Be Taught Without the Other?
19. The Application of CAD in Relation to Dynamic/Static Product Concepts.
20. CAD/CAM: Hindrance or Help to Design?
21. CAD/CAM: Its Effect on Design Understanding and Progress.
22. Knowledge-Based Systems in Design Activity.
V. DESIGN TEAMS, MANAGEMENT, AND CREATIVE WORK.
23. Further Development of the Hypothesis of Static and Dynamic Concepts in Product Design.
24. Engineering Design in Practice.
25. The Organisation of Design: An Interdisciplinary Approach to the Study of People, Process, and Contexts.
26. Engineering Design: Towards a Common Understanding.
27. Balancing Discipline and Innovation.
28. Organising for Design in Relation to Dynamic and Static Product Concepts.
29. The Design Audit: How to Use It.
PART VI. DESIGN FOR X.

30. The Engineering Designer: Tasks and Information Needs.
31. Design Is the Biggest Exposure.
32. Manufacturing Cost Data for the Designer.
33. Engineering Out the Cost.
34. Quality Assurance and Design: The Problem of Cost Versus Quality.
35. Give the Designer a Chance: Can He or She Contribute to Hazard Reduction?
VII. DESIGN RESEARCH.
36. Research and Development: The Missing Link - Design.
37. Engineering Design: Unscrambling the Research Issues.
38. Long-Term R&D Outcomes: Will They Miss the Market?
VIII. TOTAL DESIGN: SUMMARY OF THE WHOLE.
39. Towards a Theory of Total Design.
Appendix.
Chronology.
Index. 0201634856T04062001