Integrated Business Model (eBook)

Oliver D. Doleski is a management consultant. He actively involved in shaping changes on the German energy market and has published widely in the field.

This ‘Essential’ 5
Preface 6
Contents 7
About the author 8
Chapter 1 9
Introduction 9
Chapter 2 10
Conceptual Framework and Understanding Business Models 10
2.1 Origins and Use of the Term ‘Business Model’ 10
2.2 Definition of the Business Model 11
Chapter 3 14
The Integrated Business Model: An Applied Approach 14
3.1 The Business Model: A Tool for Managing Complexity 14
Business Models Are the Right Tool 15
The Limits of Traditional Business Models 15
The Principle of Integration 16
3.2 Integrated Management: The Conceptual Basis 16
Three Dimensions of Business Management 17
3.3 iOcTen: A Description of the Integrated Business Model 18
Integrated Business Model Requirements 18
The Five Components of the Integrated Business Model 18
Idea 18
Environment and Decision-Making Scope 19
Core 19
The Development Path 22
Success 22
3.4 Environment: The Basis of Business Actions—The Decision-Making Scope 22
Decision-Making Scope: The Context for Business Model Development 23
Developing Recommendations: Exploring the Decision-Making Scope 24
3.5 Elements of the Integrated Business Model 26
Normative Framework 26
Value 28
Strategy 29
Customer 30
Market 31
Revenue 32
Enablers 32
Processes 33
Partners 34
Finance 35
Chapter 4 37
The Three Stages of Business Model Development 37
4.1 Developing a Business Concept 38
Phase I: Idea 38
Phase II: Analysis 39
Phase III: Design 40
4.2 Introducing Business Models 41
Phase IV: Implementation 42
4.3 Developing Business Models 43
Phase V: Improvement 43
Chapter 5 45
Shaping the Future: From Driven To Driver 45
What this ‘Essential’ offers 47
References 48