Public Relations for Pharmacists
Seiten
2000
American Pharmacists Association (Verlag)
978-1-58212-011-9 (ISBN)
American Pharmacists Association (Verlag)
978-1-58212-011-9 (ISBN)
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Designed specifically for pharmacists, this book explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and more. It contains lists of public relations do's and don'ts, points to consider, and tips for succeeding.
This book equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
This book equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
/Preface /Public Relations and Your Professional Image /What the Media Want /How to Work with the Media /Basic Media Tools /Media Interviews /Should You Use a Public Relations Firm? /Getting Involved in Your Community /Celebrating National Health Observances /How Pharmacy Students Can Use Public Relations /Appendices /Appendix A: Public Relations Terminology /Appendix B: Frequently Asked Questions /Appendix C: Communications Guidelines for Elected and Appointed Representatives and APhA Staff /Appendix D: Code of Ethics for Pharmacists /Appendix E: National Pharmacy Organizations /Index
| Erscheint lt. Verlag | 1.1.2000 |
|---|---|
| Verlagsort | Washington |
| Sprache | englisch |
| Maße | 142 x 226 mm |
| Gewicht | 229 g |
| Themenwelt | Medizin / Pharmazie ► Pflege |
| Medizin / Pharmazie ► Pharmazie ► PTA / PKA | |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-58212-011-0 / 1582120110 |
| ISBN-13 | 978-1-58212-011-9 / 9781582120119 |
| Zustand | Neuware |
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