Eyecare Business

Marketing and Strategy

Gary L. Moss, Peter G. Shaw-McMinn (Autoren)

Buch | Softcover

360 Seiten

2001
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-7238-2 (ISBN)

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Helps you gain a competitive edge in the world of eyecare.

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks

Erscheint lt. Verlag	8.3.2001
Verlagsort	London
Sprache	englisch
Gewicht	500 g
Themenwelt	Medizin / Pharmazie ► Medizinische Fachgebiete ► Augenheilkunde
	Medizin / Pharmazie ► Pharmazie
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7506-7238-2 / 0750672382
ISBN-13	978-0-7506-7238-2 / 9780750672382
Zustand	Neuware